What is an Instagram Business or Creator account?

Instagram categorizes its profile types in three ways: 

Personal, Business, and Creator. If you’ve never switched your account type, then you likely have a Personal account. However, Instagram doesn’t allow brands much access to Personal accounts through its information highway (known as an API). Therefore, switching to a Business or Creator account is the best way to let a brand know that you’re serious about being a partner and allows them access to your social stats, content, and Instagram Stories.